AMD’s dramatic turn-around, and recent success
Open in Google Colab: https://colab.research.google.com/drive/1SQDTTeaGukSVJ_OHB65eA47cCGyBcFBf
Over the years, Advanced Micro Devices, (AMD), has been the punching bag for larger corporations, such as Intel and Nvidia. AMD is constantly in a fight to remain on top in both Graphic Processing Unit (GPU), and Central Processing Unit (CPU) sales. And being the underdog of both markets, they are seen constantly struggling to keep up in both fields. In recent years, AMD has cut prices, and struggled to stay ahead in the ever-changing computer-hardware market. However, with the recent release of Ryzen Gen-3, things seem to be going well for AMD, trifling Intel in performance, cost, and user interest.
One of the most important traits to a business that manufactures micro-electronics is End User Experience. According to Wikipedia, “ In commerce, user experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service.” Consumers will likely retain loyalty to a business or brand if they are consistently satisfied. That is why satisfaction, and public image is so important for a company like AMD. Building lifetime customers seems to be very important in this market, with consumers even going as far as picking from teams; “ Red,” “Blue,” and “Green.”
As visualized above, it is clear that Nvidia has the upper hand in customer satisfaction on their GPUs, and this is further illustrated with Nvidia’s average rating in this dataset being 4.07, just a hair higher than AMD’s 4.0 average rating on their GPUs. The T statistic for this relation also shows biased towards Nvidia, coming in at .84. AMD does end up beating Intel for the integrated market. However, what is more interesting, and more suprising, is that the average computer rating for those with AMD GPUs seems to be higher, despite this lower score from the consumer’s GPU rating.
In stark contrast to the results of the GPU rating, the area of the bars for Nvidia are a lot smaller in the overall computer rating. In fact, AMD comes out on top in the average, also, with an average of 7.71, compared to Nvidia’s 7.53. The number also seems to be biased, as was the story last time, with a T-Statistic of .78, even more shocking than its predecessor, truly proving that the boring hypothesis of “ A GPU is a GPU” wrong.
Something also very important to a company like AMD, is the excitement around their releases. Often times Google is a great place to look to see an increase in popularity of a specific subject inside of Search Engine Optimization(SEO). AMD’s recent performance at the release of the 3rd Generation Ryzen Accelerated Processing Units, (APUs), was abosulutely superb, grinding up from the woodwork, and out-querying that of competitor, Intel’s.
At the release of Ryzen Gen-3, on July 7th, AMD’s search queries Trifled that of Intel’s on Google. With AMD’s searches coming in at about 100 per hour, 143% of their original queries on July 1st. Intel’s Queries, on the other hand dropped 12%, coming in at just 39 searches per hour on the day of the release. However, prior to the release, Intel was certainly in the lead, with more than 200% more queries than AMD on a consistent basis.
Of course, to a successful business, there are more important things than just excitement, and customer loyalty. To stay afloat in a market economy, businesses need to make money. Not only has general interest sky-rocketed for AMD’s Ryzen APUs, and their GPUs, but just as well their stock volume seems to be on the rise.
Since the release of Ryzen Gen 3, AMD’s stock volume has shot up, and appears to be on the rise yet again recently, sitting at 198% of what it was at the launch of Ryzen Gen 3. This is especially astonishing when you consider the stocks hit their lowest for the past two months on the day of the Ryzen Gen 3 launch.
Overall, 2019 will be an interesting year for the computer hardware market, with Intel’s next generation of processors right around the corner, and more releases from both AMD, and Nvidia, It is going to be exciting to find out who is on top next.